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Archive

Twitter Aides Travelers Affected by Snowstorm

December 30, 2010
by Aldo Singer
0Comments

Twitter has quickly evolved in to a new medium of customer service.


Travelers, who've been affected by the snowstorm that struck most of the East Coast, took to Twitter to contact airlines regarding delays.


In one instance, a New Yorker received a refund and a trip back home in less than an hour after Tweeting a message to JetBlue's Twitter account. He was waiting five hours before sending that message.


Airlines are now recognizing social media as form of brand management. Delta Air Lines now has nine people to manage its Twitter account so any customer complaint can be handled appropriately.


Source: The Slatest

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