NEW YORK - July 23, 2012 - Leading online travel agency CheapOair today introduces its new 'Travel the World for Less' campaign, a brand initiative showcasing how aspirational trips and vacations are actually attainable. As CheapOair's web and award-winning mobile technologies couple with the industry's best deals, this new campaign prompts travelers to take the trips they have always wanted to take, experiencing new destinations worldwide.

"Through our customer reviews, we've heard from travelers how our flight deals helped them to visit distant relatives, see friends get married, and travel the country from coast to coast," said Pete Howard, CheapOair's Chief Marketing Officer. "Now we're going a step further to offer our customers great deals that don't compromise value, inspiring them to visit their dream destinations and experience new and different cultures around the world."

With Travel the World for Less as CheapOair's new tagline, content featured throughout the campaign will reinforce the company's brand promise to deliver quality and value, enabling a lifestyle that supports customers' travel needs and wants. This messaging will be reflected across the CheapOair website, mobile apps, and social media presence.

To celebrate the launch of the campaign, CheapOair is hosting its first-ever Traveler of the Year contest in search of the traveler who can best demonstrate how to travel the world for less. Two finalists will be selected by CheapOair's social media followers to embark on the journey of a lifetime - one to China and the other to India - on flights sponsored by Emirates with $7,500 courtesy of CheapOair.

The two competitors will be sent on a series of challenges that will highlight how international destinations can be experienced to the fullest, even when on a budget. All tasks from finding accommodations to souvenirs will be documented in a 5 to 10 minute video that CheapOair's social media fans will use to judge the two competitors. The winner will receive an additional $5,000 worth of travel from CheapOair.

As part of a larger repositioning of the brand, the contest offers CheapOair customers a great way to engage in the travel conversation, and to associate the CheapOair brand with that conversation. In addition to great travel deals, customers will now enjoy expert insights on what to do and how to save once they’ve arrived in their destination.

A major player at the forefront of the travel industry, CheapOair is now ranked sixth in traffic per Experian Hitwise among the travel agency category, with company sales that have grown from $825 million in 2009 to nearly $2 billion in 2011. For more information, please visit www.cheapoair.com.